30A · Building Market Report
The Mercado Market Analytics
Every number a buyer, seller, or investor needs on one building: live inventory, rental benchmarks, and the neighborhood around it - refreshed monthly from MLS and market data.
Inventory updated daily · Sale statistics updated November 1, 2026 · Next statistics update early December 2026
How the building is trading
Fewer than three units closed here in the trailing 12 months - too thin a sample to publish reliable statistics. Ask us for a hand-built sales review instead.
Eight homes sit in a condominium whose 13 other private units are commercial, and that shapes how Mercado numbers read. Confirm that each closing carries a 3 or 4 series unit number at 82 South Barrett Square, because a 1 or 2 series number is a commercial title that answers a different question. Inside the eight, size does the work: recorded living areas run from 1,454 square feet in 4C to 2,321 in 3A, so a median blends small and large plans and describes neither well. Pair homes of similar recorded area before comparing the 3 series with the 4 series. With so few residences, one renewed or unusually large unit can move a statistic sharply, and the 2005 building age is shared by all eight, so it will not explain differences between them.
Based on information from ECAR for the period November 1, 2025 through November 1, 2026.
From the active file
One unit is on the market at The Mercado today:
The short-term rental badge above is not a permission of record. It reflects the MLS short-term-rental field where a listing discloses one, and otherwise where the home sits. Confirm the association's current rules and the local registration requirement before relying on it.
What similar rentals earn nearby
$390/night
Average Daily Rate
Trailing 12 months, average across 30A condos, 2-4 bedrooms
55%
Occupancy
Guest, owner and held nights over calendar nights, across 30A condos, 2-4 bedrooms
60 nights
Owner Use
Owner and maintenance nights per rental, trailing 12 months, across 30A condos, 2-4 bedrooms
$172 to $534
Monthly Rate Range
Average nightly rate by month, lowest in February, highest in July
1250
Rentals Tracked
Units in 30A condos, 2-4 bedrooms
5 nights
Average Stay
72 days
Booking Window
Average lead time before arrival
Market data by Key Data · 1250 similar rentals tracked (30A condos, 2-4 bedrooms) · Nov 2025 to Oct 2026
Market statistics reflect the trailing performance of similar rental properties in this market, not this specific property, and are opinions of potential performance, not a guarantee of income. Performance varies with management, seasonality, and personal use. Verify rental eligibility and all figures independently.
The rental analysis is for signed-in readers
We publish each home's rental analysis on the signed-in side of the site, not on the open page. With a free account you will find, on the individual listings here that qualify, how rentals similar to that home perform: the average daily rate, occupancy, typical stay and booking window. The segment's daily rate, occupancy and tracked-rental count stay public on this page.
Sign in or create a free accountWhat decides whether a unit here can be rented
These are benchmarks for a segment of comparable rentals, not a finding about The Mercado. What a unit here may actually do is set by documents, and there are three of them. The recorded declaration sets any minimum lease term. The association's current rules can add stay-length minimums, rental caps, or owner-occupancy requirements the local code does not impose, and a board can change them after a purchase. The city or county that governs this address runs its own short-term-rental registration requirements over both. Request all three in their current form from the association and the local government during diligence, before purchasing with rental income in mind.
Rental rules on the MLS today: 1 of 1 active listings discloses"Short Term Rental - Allowed". Always verify the association's current policy.
The neighborhood: Rosemary Beach
The Mercado sits in or beside the Rosemary Beach Census neighborhood - the area figures below describe that neighborhood, not this building alone.
Neighborhood Data
Rosemary Beach at a Glance
2,406
Properties
$1.39M
Median Home Value
91%
Second Homes / Seasonal
Source: LiveBy, via the U.S. Census Bureau American Community Survey 2023. Figures are area estimates for general market context.
Demographic information is provided for general informational purposes only and must not be used to make housing decisions on the basis of race, color, religion, sex, familial status, national origin, disability, or any other protected class. Dream Destin Realty supports the Fair Housing Act and equal-opportunity housing.
Reading this file
Where do these numbers come from?
Sale and inventory statistics are computed from ECAR MLS data by Dream Destin Realty and refreshed on a 30-day cycle. Based on information from ECAR for the period November 1, 2025 through November 1, 2026. Rental benchmarks are market-segment aggregates from Key Data - never figures for a specific unit. Neighborhood figures are LiveBy area estimates built on the U.S. Census American Community Survey.
Why is there no list of individual sold units?
MLS rules do not allow individual sold listings to be displayed publicly, so this page shows building-level statistics only - ask us for the unit-by-unitsold report and we'll walk you through it.
How are thin samples handled?
Any figure computed from fewer than three sales is withheld rather than published - a one-sale "median" is just that sale's price. Counts always show; prices earn their way onto the page.
Thinking about buying or selling at The Mercado?
We track this building's sales and fees every month, and keep its rental rules on file - get the full picture before you commit.
- MLS market data (ECAR) - updated November 1, 2026
- Vacation-rental market data (Key Data) - updated November 1, 2026
- Neighborhood data (LiveBy / U.S. Census ACS) - updated November 1, 2026
Sale and inventory statistics are computed from ECAR MLS data by Dream Destin Realty.
Market statistics on this page are provided for informational purposes only. Information is deemed reliable but not guaranteed, and figures are not a guarantee of future market performance. Rental-income benchmarks are not a guarantee of future performance, so verify independently every time. These figures are not tax, legal, or investment advice; consult the appropriate licensed professional before making a financial decision. Data as of November 1, 2026.
Sources
- Walton County open planning GIS, Mercado at Rosemary Beach parcel series (accessed October 17, 2026)
- Florida Department of Revenue statewide cadastral, Mercado parcels, 2026 roll (accessed October 17, 2026)
- Florida DBPR North Florida condominium public-record extract (accessed October 17, 2026)
- Walton County open planning GIS, municipal boundaries around The Mercado (accessed October 17, 2026)
- Florida Statutes section 718.404, Mixed-use condominiums, 2026 compilation (accessed October 17, 2026)
- Walton County short-term vacation rental FAQs (accessed October 17, 2026)

